Senior Growth Marketing Manager

Job Summary

Driving the strategy and execution of lifecycle marketing programs, the full-time Senior Growth Marketing Manager will manage Airbnb's relationship with Hosts, focusing on activation, engagement, retention, and reactivation through various channels in a remote work environment.

Key responsibilities

• Identify and implement Host lifecycle strategies and campaigns across multiple channels to enhance the Host experience
• Conduct extensive experimentation and user data analysis to drive a testing and learning agenda for scaling successful strategies
• Collaborate with cross-functional teams to build campaign development workflows and report on relevant KPIs effectively

Required qualifications

• 8+ years of CRM experience in a consumer-facing, fast-paced company with a focus on large-scale B2C automated lifecycle programs
• Deep understanding of CRM strategy, marketing technology architecture, and relational databases
• Exceptional project management skills with experience collaborating across teams from Engineering to Design
• Proficiency in Excel and reporting tools like Tableau; intermediate SQL skills preferred
• Bachelor's degree or equivalent combination of education and progressive experience