Senior Growth Marketing Manager

Job Summary

Results-driven, the full-time Senior Growth Marketing Manager will own the strategy, execution, and optimization of paid social campaigns primarily on Meta and TikTok, focusing on new patient acquisition in a remote environment.

Key responsibilities

• Plan, execute, and optimize performance marketing campaigns across paid social channels, with a focus on Meta and TikTok
• Own the overall paid social strategy, making optimization and media mix recommendations to maximize ROI
• Analyze and present campaign performance to stakeholders, developing actionable insights for continuous improvement

Required qualifications

• Bachelor's degree and relevant experience
• 5+ years of experience in performance marketing with expertise in managing paid direct response campaigns on Meta and TikTok
• Experience managing large-scale monthly budgets ($1M+) across paid social channels
• Strong analytical skills with the ability to leverage SQL and BI tools for insights
• Experience using AI tools to enhance workflow efficiency and automate processes