Senior Growth Marketing Specialist

Job Summary

Executing integrated, multi-channel growth marketing programs, the full-time Senior Growth Marketing Specialist will drive pipeline creation and customer engagement remotely while managing campaign orchestration, audience targeting, and performance optimization across various digital channels.

Key Responsibilities

• Execute integrated demand generation campaigns aligned to commercial pipeline objectives
• Implement account-based marketing programs focused on strategic enterprise accounts
• Monitor campaign performance metrics and support optimization initiatives through analysis and reporting

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5-8+ years of experience in growth marketing, demand generation, or B2B pipeline marketing
• Proven experience with marketing automation and Martech platforms such as Pardot and Salesforce
• Strong understanding of lead lifecycle management and marketing attribution
• Experience managing digital campaign channels including email, webinars, and paid media