Senior GTM & Meta Consultant

Job Summary

To optimize digital marketing tracking, the full-time Senior GTM & Meta Tracking Consultant will independently manage and enhance tracking implementations using Google Tag Manager and Meta tools, ensuring accurate attribution for advertising campaigns while working directly with client stakeholders.

Key Responsibilities

• Independently analyze and resolve Meta Pixel inconsistencies affecting campaign measurement
• Configure and maintain tracking implementations using Google Tag Manager without requiring application code changes
• Implement and validate Meta Pixel events and Conversion API integrations while monitoring event accuracy across platforms

Required Qualifications

• 5-8+ years of experience in Digital Analytics, Marketing Technology, or Tag Management
• Strong expertise in Google Tag Manager, including advanced configurations
• Proven experience with Meta Pixel and Meta Conversion API implementations
• Hands-on experience debugging tracking issues using various developer tools
• Good working knowledge of JavaScript, HTML, and CSS to support GTM implementations