Senior Influencer Marketing Manager

Job Summary

A company is looking for a Senior Manager, Influencer to oversee influencer marketing initiatives.

Key Responsibilities:

• Build and manage paid influencer programs, including sourcing, negotiation, and performance evaluation
• Develop and own the earned influencer program, focusing on tiering strategy and ambassador relationships
• Collaborate with cross-functional teams to align messaging and track KPIs for both paid and earned initiatives

Required Qualifications:

• 6-8+ years of influencer marketing experience in health, wellness, or lifestyle sectors
• Experience managing both paid partnership programs and earned seeding at scale
• Strong knowledge of paid social and creator amplification mechanics
• Proven negotiation and contract management experience across creator and agency deals
• Demonstrated ability to manage budgets and articulate financial tradeoffs effectively