Senior Influencer Marketing Manager

Job Summary

Seeking a full-time remote Senior Influencer Marketing Manager, this role will build, scale, and manage the creator strategy across primary business lines, focusing on driving profitable patient acquisition through user-generated content and influencer partnerships.

Key responsibilities:

• Build and manage a creator roster tailored to Weight Management, Men's Health, and Women's Health verticals
• Source and maintain relationships with UGC creators, social influencers, and medical professionals to deliver high-volume video content
• Partner with the Paid Social team to scale top-performing assets and manage the creator budget while tracking performance metrics

Required qualifications:

• 5+ years of experience managing influencer and creator marketing programs for DTC, subscription, or health brands
• Experience managing campaigns across differing demographics and substantial budgets tied to customer acquisition metrics
• Practical experience negotiating paid usage rights and licensing terms across major social media platforms
• Prior experience in regulated industries such as telehealth or health and wellness
• Strong negotiation skills with talent and agencies to secure fair terms and usage rights