Senior Insights Researcher

Job Summary

Seeking a Senior Insights Researcher to build and execute pre-launch creative and concept testing, the full-time position offers remote work flexibility while focusing on designing mixed-method studies, conducting fieldwork, and delivering actionable recommendations to enhance outcomes before product launches.

Key responsibilities:

• Design and execute creative, advertising, concept, and message testing to inform business decisions
• Conduct fieldwork, analyze results, and present findings to drive improvements in pre-launch strategies
• Translate business objectives into research frameworks, including hypotheses and study designs

Required qualifications:

• 5+ years of experience in market research, consumer insights, or related fields
• Proven ability to design and program surveys using Qualtrics or similar platforms
• Experience moderating interviews and focus groups to gather qualitative insights
• Demonstrated mixed-method research capabilities across quantitative and qualitative approaches
• Track record of influencing creative or business decisions through research findings