Senior Integrated Campaigns Manager

Job Summary

A company is looking for a Senior Global Integrated Campaigns Manager.

Key Responsibilities

• Develop and execute B2B marketing campaigns across various channels to meet sales and pipeline goals
• Strategize overall campaign strategies, including messaging and content development
• Analyze campaign performance to measure ROI and identify areas for improvement

Required Qualifications

• Minimum 3-4 years of experience in B2B marketing with a track record of successful campaigns
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Strong understanding of B2B sales funnels, demand generation, and lead conversion principles
• Hands-on experience with digital marketing channels such as SEM, display, social, and email
• Proficiency in data analysis, including A/B and multivariate testing for campaign optimization