Senior Integrated Marketing Manager

Job Summary

A company is looking for a Senior Integrated Campaign Manager to lead go-to-market strategy and campaign execution for its recreation management platform.

Key Responsibilities

• Develop and own positioning, messaging, and storytelling for the product across various market segments
• Design and execute integrated multi-channel campaigns to drive demand generation and pipeline
• Partner with Sales to create enablement materials and measure marketing effectiveness through key performance indicators

Required Qualifications

• 7+ years of experience in B2B SaaS marketing, specifically in Product Marketing and Demand Generation
• Proven experience in owning go-to-market strategies from concept to execution
• Deep understanding of B2B buyer journeys and sales processes
• Experience with Salesforce and Pardot is highly preferred
• Familiarity with recreation management or membership-based organizations is a plus