Senior Integrated Marketing Manager

Job Summary

As the first hire on the Integrated Marketing team, the full-time Senior Integrated Marketing Manager will manage demand generation campaigns, align marketing efforts with sales outcomes, and oversee channel-to-revenue programs in a remote setting.

Key responsibilities

• Plan and execute demand generation campaigns across various channels, focusing on lead and pipeline generation
• Run pipeline reviews with Sales and manage campaign structures in Salesforce for accurate attribution and reporting
• Design and implement account-based marketing strategies, tracking engagement and its impact on pipeline movement

Required qualifications

• Proven experience in demand generation or revenue marketing roles, preferably in B2B SaaS or enterprise technology
• Experience managing paid media, email/nurture campaigns, and account-based marketing programs
• Fluency in Salesforce or similar CRM and marketing automation platforms
• Data-driven mindset with the ability to use performance metrics for continuous program improvement
• Strong collaboration skills to work effectively across Marketing, Sales, and external partners