Senior Integrated Marketing Manager

Job Summary

Driving integrated go-to-market strategy for Wishlist moments, the full-time Senior Integrated Marketing Manager will own user research, market sizing, and journey mapping, while directing editorial and content work to enhance user engagement and growth.

Key responsibilities

• Build and execute the integrated go-to-market strategy for Wishlist, aligning with product roadmap
• Lead editorial and content direction, briefing Brand & Creative and Content/Social teams
• Drive measurable growth in Wishlist adoption, reporting progress and challenges to senior leadership

Required qualifications

• Proven experience in a senior Integrated Marketing role with a focus on cross-functional partnership
• Strong background in consumer marketing at scale, with experience across multiple channels
• Product marketing expertise, capable of translating feature roadmaps into customer narratives
• Demonstrated ability to drive business growth through strategic initiatives
• Comfortable utilizing AI tools to enhance marketing strategies and outputs