Senior Integrated Marketing Manager

Job Summary

A company is looking for a Senior Integrated Marketing Manager in the United States.

Key Responsibilities:

• Build and lead the Integrated Marketing function, including strategy, planning, and execution of brand marketing campaigns and social activations
• Develop and own the marketing calendar, ensuring cohesive brand storytelling across all campaigns and channels
• Collaborate with cross-functional teams to bring integrated campaigns to life and improve efficiency in launching campaigns

Qualifications:

• 5+ years of integrated marketing experience in consumer tech, preferably in fintech
• Expertise in customer insights, strategy development, and crafting compelling narratives through marketing and creative briefs
• Experience launching brand and social campaigns across owned, earned, and paid channels
• Understanding of the creative development process and ability to provide strategic and operational input
• Working knowledge of media strategy and planning