Senior Integrated Media Planner

Job Summary

A company is looking for a Senior Manager, Integrated Media Planner (Remote).

Key Responsibilities

• Develop and execute integrated media plans for product awareness and customer acquisition across various channels
• Lead reporting and analysis of campaign performance, translating data into actionable recommendations
• Build and optimize media buying infrastructure, including measurement frameworks and vendor partnerships

Required Qualifications

• 10+ years of experience in media planning roles, preferably with agency-side experience
• Hands-on expertise in planning and managing TV, CTV, YouTube, and offline campaigns
• Proven experience managing media agency relationships and optimizing media mix
• Experience with media mix modeling, multi-touch attribution, and incrementality testing
• Ability to design cohesive integrated campaigns across traditional and digital channels