Senior Lead, Marketing Analytics

Job Summary

A company is looking for a Senior Lead, Marketing Performance Analytics & Revenue Operations.

Key Responsibilities

• Drive insight generation across B2B marketing channels to evaluate and accelerate business growth
• Oversee a small team to deliver recommendations, build dashboards, and automate insights for marketing and sales stakeholders
• Lead analytics projects, including developing attribution systems and evaluating performance across key marketing channels

Required Qualifications

• Bachelor's or Master's degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
• 5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
• Proficiency in SQL and Power BI
• Experience with CRM, Marketing, and Sales Platforms
• Strong understanding of multi-touch attribution and B2B funnels