Senior Lifecycle Engagement Manager

Job Summary

Seeking a full-time Senior Lifecycle Engagement Manager to drive customer engagement and conversion strategies remotely, focusing on optimizing the user journey, scaling automation programs, and enhancing personalization through innovative data-driven methods.

Key responsibilities

• Architect the strategic roadmap for all on-site and off-site acquisition methods, including lead-generation tactics
• Lead the evolution of high-impact automated programs to ensure scalability and personalization
• Identify and design new touchpoints across the user lifecycle to enhance engagement and conversion

Required qualifications

• 6+ years of experience in Lifecycle Marketing, CRM, or Growth, preferably in B2C e-commerce or D2C brands
• Proven track record of building strategic roadmaps that drive measurable growth
• Deep experience with customer engagement platforms and understanding of data schemas and APIs
• Fluency in AI/ML concepts and experience working with data scientists
• Expert knowledge of A/B testing and strong analytical skills, with SQL proficiency being a plus