Senior Lifecycle Marketing Associate

Job Summary

A company is looking for a Senior Associate, Lifecycle Marketing.

Key Responsibilities

• Manage end-to-end execution of lifecycle campaigns, ensuring accuracy, timeliness, and performance
• Collaborate cross-functionally with stakeholders to align messaging and creative with campaign goals
• Monitor performance metrics across channels and proactively identify optimization opportunities

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience
• 4+ years of experience in lifecycle or digital marketing, including hands-on campaign deployment
• Strong understanding of lifecycle strategy, campaign performance metrics, and user segmentation
• Familiarity with compliance standards related to email and SMS marketing (GDPR, CAN-SPAM, TCPA)
• Demonstrated ability to leverage AI tools to improve workflows and enhance outputs