Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Sr. Lifecycle Marketing Manager.

Key Responsibilities

• Develop and execute lifecycle marketing strategies to enhance customer engagement and retention
• Analyze customer data to identify trends and optimize marketing campaigns
• Collaborate with cross-functional teams to ensure alignment on marketing initiatives and product launches

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in lifecycle marketing or a similar role
• Proficiency in marketing automation tools and CRM systems
• Strong analytical skills with experience in data-driven decision making
• Experience in the financial services or trading industry is a plus