Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to lead strategic initiatives that drive revenue and enhance seller engagement.

Key Responsibilities

• Own and drive a cohesive lifecycle marketing strategy aligned with team priorities
• Lead the planning, execution, and iteration of lifecycle campaigns across multiple channels
• Monitor performance dashboards and report on insights to optimize campaigns

Required Qualifications

• 8+ years of experience in lifecycle, CRM, or retention marketing
• Deep understanding of customer journeys, segmentation, and automation strategy
• Strong analytical skills with experience using data for decision-making
• Experience managing lifecycle campaigns in platforms like Braze or Iterable
• Familiarity with CRM and CDP tools such as Salesforce and Segment