Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Manager of Lifecycle Marketing.

Key Responsibilities

• Own lifecycle strategy and execution across email and Customer.io programs
• Improve Free-to-Prime conversion through onboarding, upsell, and re-engagement journeys
• Track performance across conversion, engagement, and revenue impact metrics

Required Qualifications

• Deep lifecycle / CRM marketing experience
• Strong hands-on experience with Customer.io or similar lifecycle platforms
• Experience owning email strategy, execution, and performance
• Comfort working cross-functionally with Data, GTM, Brand, Product, and Engineering
• Experience managing a team, including performance reviews and mentorship