Senior Lifecycle Marketing Manager

Job Summary

Driving lifecycle marketing strategies, the full-time Senior Lifecycle Marketing Manager will oversee the development and execution of campaigns aimed at Host activation, engagement, and retention in a remote setting.

Key responsibilities

• Identify and implement lifecycle strategies to enhance the Host experience
• Manage lifecycle campaigns that support Hosts throughout their journey
• Collaborate with cross-functional teams to drive testing, learning, and optimization of marketing strategies

Required qualifications

• 9+ years of CRM experience in a consumer-facing, fast-paced company
• Proven success in building and iterating on automated lifecycle programs
• Solid track record of managing large-scale, complex B2C email campaigns
• Deep understanding of CRM strategy, marketing tech stack, and tooling
• Experience working with Production and Engineering teams on technical projects