Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager.

Key Responsibilities

• Design and execute email nurture sequences to convert leads into qualified sales opportunities
• Improve product onboarding experiences to enhance user activation and retention
• Manage email marketing automation strategy, content, segmentation, testing, and reporting

Required Qualifications

• 5-7+ years of experience in lifecycle, customer, or demand marketing, preferably in a B2B SaaS environment
• Proven success in driving user onboarding, engagement, and trial-to-paid conversion
• Experience collaborating with Sales teams on funnel alignment and campaign insights
• Strong analytical skills and experience with reporting tools (e.g., Looker, Amplitude, HubSpot, Google Analytics)
• Proficiency with cross-channel marketing platforms such as Iterable or HubSpot