Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to lead multi-channel campaigns that enhance customer engagement and revenue growth.

Key Responsibilities

• Design and implement multi-channel campaigns to drive product adoption, cross-sell, upsell, and retention
• Identify key moments in the customer lifecycle for product introduction and behavior guidance using data-driven insights
• Monitor campaign performance, refine strategies, and report on ROI and key lifecycle KPIs

Required Qualifications

• 8+ years of experience in lifecycle or growth marketing, preferably in B2B SaaS or technology sectors
• Deep understanding of integrated B2B lifecycle marketing strategies
• Proven experience in developing and executing revenue-impacting cross-sell and upsell campaigns
• Strong analytical skills for data interpretation and marketing optimization
• Hands-on experience with marketing automation platforms, particularly HubSpot and Braze