Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to drive customer growth and long-term retention through data-driven strategies.

Key Responsibilities

• Design and optimize lifecycle marketing strategies to enhance customer engagement and retention
• Develop and implement personalized email campaigns to promote product adoption
• Collaborate with cross-functional teams to integrate new features into lifecycle campaigns

Required Qualifications

• 7+ years of experience in lifecycle marketing, preferably in a B2B SaaS environment
• Proven track record of driving customer adoption and engagement through strategic marketing
• Proficiency with lifecycle marketing platforms and strong understanding of A/B testing and data analysis
• Exceptional project management skills with the ability to prioritize and meet deadlines
• Authorized to work lawfully in the United States without immigration sponsorship