Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to lead their CRM efforts.

Key Responsibilities:

• Own the CRM marketing lifecycle, developing and executing data-driven campaigns across email, SMS, and website notifications
• Plan and execute campaigns for product launches and promotions, managing the CRM marketing calendar and collaborating with the Creative team
• Design and build automations in email service providers, developing lifecycle journeys to enhance customer engagement and retention

Qualifications:

• 5+ years of experience in email or lifecycle marketing with a proven track record of successful campaign execution
• Proficiency with email service providers like Klaviyo or Mailchimp, and familiarity with audience segmentation and automation
• Creative mindset with the ability to develop engaging content ideas and campaigns
• Strong project management skills, able to handle multiple projects and meet deadlines
• Bachelor's degree in Marketing, Communications, or a related field is preferred