Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Manager, Lifecycle Marketing.

Key Responsibilities

• Own pre-sale and post-sale lifecycle marketing strategy across email and SMS using Customer.io
• Design, build, test, and optimize complex event-driven journeys for member engagement and retention
• Monitor and report on lifecycle metrics to identify drop-offs and implement optimizations

Required Qualifications

• 5-10 years of lifecycle marketing experience with hands-on execution
• Significant experience building campaigns in Customer.io
• Familiarity with event-based data models and debugging lifecycle flows
• Experience in end-to-end ownership of lifecycle campaigns
• Strong analytical skills with a focus on journey quality and performance metrics