Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Sr. Lifecycle Marketing Manager to drive lifecycle marketing strategy and execution.

Key Responsibilities:

• Own email strategy, campaign architecture, and lifecycle journeys to enhance renter engagement and retention
• Design and execute A/B and multivariate tests, translating insights into strategic recommendations
• Manage and mentor a lifecycle associate while optimizing email as a core channel and improving processes

Required Qualifications:

• 5+ years of hands-on experience in email marketing within B2C environments
• Proficiency with Iterable or similar marketing automation platforms
• Expertise in designing and analyzing A/B tests with strong statistical literacy
• Hands-on experience with HTML for customizing email templates
• Ability to balance hands-on execution with strategic planning