Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager, Provider Marketing.

Key Responsibilities

• Own and optimize end-to-end lifecycle marketing strategies to improve provider engagement and satisfaction
• Design and launch multi-channel campaigns tailored to key moments across the provider journey
• Partner closely with cross-functional teams to ensure message alignment and a seamless experience

Required Qualifications

• 6+ years of experience in lifecycle or retention marketing, ideally in healthcare or a marketplace environment
• Proven success leading multi-channel engagement programs from strategy through execution
• Experience with segmentation, personalization, and testing strategies
• Proficient in marketing automation and analytics platforms
• A passion for improving healthcare outcomes and the provider experience