Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to enhance customer engagement and retention for Adaptive Planning.

Key Responsibilities

• Design, launch, and optimize lifecycle campaigns focused on onboarding, activation, and re-engagement
• Collaborate with cross-functional teams to identify adoption gaps and churn risk indicators
• Track and optimize lifecycle KPIs to drive customer engagement and expansion

Required Qualifications

• 8-12+ years of B2B SaaS marketing experience, particularly in lifecycle or growth marketing
• Experience in global organizations and high-growth SaaS environments
• Proven track record of running campaign-driven programs that enhance customer retention
• Strong analytical skills with a focus on connecting marketing programs to business outcomes
• Experience with marketing automation and CRM platforms