Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Sr Lifecycle Marketing, Manager to drive lifecycle marketing strategy and execution.

Key Responsibilities:

• Own email strategy, campaign architecture, and lifecycle journeys to drive renter engagement and retention
• Design and execute A/B and multivariate tests, developing testing frameworks and translating insights into strategic recommendations
• Manage and mentor a lifecycle associate, ensuring quality campaign execution and performance standards

Required Qualifications:

• 5+ years of hands-on experience in B2C email marketing
• Deep experience with marketing automation platforms like Iterable
• Proven expertise in designing and analyzing A/B tests with strong statistical literacy
• Hands-on experience with HTML for customizing email templates
• Ability to balance hands-on execution with strategic planning