Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle & Retention Marketing Manager to optimize the customer journey across its portfolio of DTC brands.

Key Responsibilities

• Design and implement end-to-end lifecycle marketing programs across various channels
• Architect and optimize loyalty and subscription programs to drive customer retention
• Drive a testing roadmap to analyze performance and implement actionable strategies

Required Qualifications

• 5-7+ years in lifecycle, retention, or CRM marketing roles at fast-growing DTC brands
• Proven track record of improving retention metrics and scaling brands from $10M+ to $50M+ in revenue
• Deep knowledge of retention and loyalty platforms and subscription platforms
• Strong analytical skills with experience in cohort analysis and LTV modeling
• Experience building and managing lean, high-output teams