Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager.

Key Responsibilities

• Design, launch, and optimize onboarding, activation, adoption, and re-engagement campaigns
• Partner with Product, Customer Success, and Marketing Operations to identify adoption gaps and churn risk indicators
• Track and optimize against lifecycle KPIs, including adoption, engagement, and churn indicators

Required Qualifications

• 8-12+ years of B2B SaaS marketing experience, particularly in lifecycle, retention, or growth marketing
• Experience in global, matrixed organizations and high-growth SaaS startup environments
• Proven experience in building and running campaign-driven programs that enhance adoption and reduce churn
• Strong analytical skills with the ability to connect programs to retention and revenue outcomes
• Experience with marketing automation and CRM platforms, and comfort in optimizing campaigns end-to-end