Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager (Consumer-Led Growth).

Key Responsibilities

• Lead end-to-end lifecycle strategy for Consumer acquisition-to-retention journeys
• Develop and scale onboarding, activation, retention, and re-engagement journeys
• Own lifecycle experimentation roadmap and A/B testing strategy

Required Qualifications

• 7+ years in lifecycle, CRM, or growth marketing
• 3-5 years owning lifecycle strategy end-to-end
• Deep experience in email, push, SMS, and automated journeys
• Strong experimentation background with proven A/B testing impact
• Expertise with Braze