Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to lead the lifecycle program for restaurant solutions.

Key Responsibilities

• Own and execute lifecycle marketing campaigns from strategy to analysis and optimization
• Manage the customer journey to drive retention, upsell, and advocacy
• Conduct high-tempo lifecycle marketing tests to enhance campaign engagement and conversion

Required Qualifications

• 5+ years of experience in email and lifecycle marketing or related field
• 3+ years of experience with marketing automation tools like Salesforce Pardot
• Technical proficiency in designing assets using Canva and navigating Figma files
• Experience with managing Calendly events and integrations
• Strong analytical skills to derive insights from data and produce reporting