Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Manager, Lifecycle Marketing.

Key Responsibilities

• Own and evolve the lifecycle marketing strategy for employer and EAP partnerships
• Design segmentation strategies and develop awareness and activation campaigns
• Define KPIs and lead experimentation strategies across messaging and channels

Required Qualifications

• 7+ years of experience in lifecycle marketing, CRM, or engagement marketing
• Experience in B2B2C models, preferably in healthcare or subscription-based services
• Proven experience in building and optimizing full-funnel lifecycle programs
• Strong expertise in segmentation and marketing automation platforms
• Deep analytical mindset and strong cross-functional leadership skills