Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Manager, Lifecycle Marketing to drive growth, engagement, and retention across its newsletter and business products.

Key Responsibilities

• Own end-to-end lifecycle strategy and execution across various stages including acquisition and retention
• Lead CRM/ESP strategy and innovation, ensuring platforms are scalable and future-ready
• Design and execute structured experimentation frameworks to drive measurable gains in retention and lifetime value

Required Qualifications

• 6-10+ years in lifecycle, CRM, retention, and/or growth marketing
• Fluency in ESPs and marketing automation platforms (e.g., Sailthru, Braze, Iterable)
• Experience with visualization tools (e.g., Sigma, Looker, Tableau, GA4)
• Experience leading martech migrations and working with Customer Data Platforms (CDPs)
• Familiarity with front-end technologies including HTML/CSS/JavaScript