Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to join their marketing team remotely.

Key Responsibilities

• Define and execute the lifecycle marketing roadmap from acquisition through retention
• Build and optimize segmented, personalized campaigns across email, SMS, and direct channels
• Lead cross-functional working sessions to align on priorities and timelines

Required Qualifications

• 7+ years in lifecycle, CRM, or retention marketing with end-to-end strategy experience
• Experience in healthcare or high-compliance industries is a plus
• Hands-on experience with Salesforce Marketing Cloud, HubSpot, or Marketo
• Data-driven mindset with the ability to interpret data and drive insights into action
• Superior project management skills to handle multiple workstreams and deadlines