Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Sr. Manager, Lifecycle Marketing.

Key Responsibilities

• Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell
• Manage and develop a team of three direct reports, providing coaching and performance feedback
• Collaborate with cross-functional teams to ensure alignment and effectiveness of lifecycle marketing initiatives

Required Qualifications

• 8+ years of experience in lifecycle marketing, preferably in a B2B SaaS environment
• Expertise in lifecycle marketing best practices and modern martech tools like Marketo and Braze
• Experience managing direct reports and developing high-performing teams
• Strong analytical skills with the ability to translate data into actionable insights
• Four-year college degree or equivalent experience