Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager, New Ventures.

Key Responsibilities

• Own day-to-day execution of all lifecycle channels and retention marketing strategy
• Build and optimize automated messaging journeys to enhance patient engagement
• Collaborate with Clinical and Operations teams to improve Lifetime Value (LTV) and patient satisfaction

Required Qualifications

• 2-5 years of experience in DTC lifecycle marketing, preferably in a 0-to-1 growth environment
• Experience managing email and SMS channels with a focus on retention and subscription
• A proactive builder who thrives in ambiguous situations
• Strong analytical skills to balance creative ideation with data-driven decisions
• Familiarity with Braze and experience in women's health is a plus