Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to optimize the customer journey through data-driven lifecycle marketing campaigns.

Key Responsibilities

• Define, design, and build data-driven lifecycle programs from campaign ideation to customer acquisition, expansion, and retention
• Lead cross-functional campaign execution, collaborating with various teams to develop campaign briefs and manage the launch process
• Own end-to-end QA and performance metrics, delivering insights and driving improvements through experimentation

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field or relevant experience
• Minimum of 5 years of marketing experience, with at least 3 years in lifecycle marketing
• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Strong analytical skills to interpret data and make data-driven decisions
• Knowledge of industry best practices and emerging technologies in lifecycle marketing