Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to oversee end-to-end execution of lifecycle marketing channels.

Key Responsibilities

• Own the full campaign lifecycle for assigned channels, including strategy, segmentation, and post-send analysis
• Design and manage multi-step, trigger-based lifecycle journeys and document logic for team learning
• Lead creative strategy using performance data to develop actionable creative briefs and reduce revision cycles

Required Qualifications

• 4-7 years of experience in lifecycle marketing campaigns with direct accountability for performance
• Strong proficiency in Iterable or similar platforms for managing email, push, or SMS channels
• Ability to design experiments and evaluate results with a solid understanding of statistics
• Experience in writing creative briefs and providing constructive feedback on performance-driven content
• Proven ability to manage multiple projects simultaneously while maintaining clear communication