Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Manager, Emerging Markets (contract).

Key Responsibilities

• Own lifecycle strategy and execution across the full customer journey, including cross-sell, activation, retention, re-engagement, and churn winback
• Drive growth for Cash Line through mobile-first lifecycle programs, leveraging various communication channels
• Analyze performance across campaigns and lifecycle stages, providing regular reporting with actionable insights

Required Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience)
• 4+ years of experience in lifecycle marketing, CRM, or retention marketing roles
• Hands-on experience with marketing automation platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud)
• Experience designing and analyzing A/B or multivariate tests
• Proficiency in data analysis using spreadsheet tools and familiarity with BI tools