Senior Lifecycle Marketing Manager

Job Summary

Senior Lifecycle Marketing Manager, a full-time position responsible for owning the pre-purchase lifecycle strategy, executing marketing campaigns using Braze, and developing measurement frameworks to enhance customer acquisition and retention.

Key Responsibilities

• Lead pre-purchase lifecycle strategies including nurture, reactivation, and product launch communications
• Design and manage marketing campaigns in Braze, ensuring deliverability and compliance
• Establish measurement frameworks to analyze lifecycle performance and its impact on customer acquisition costs

Required Qualifications and Education

• 5-8+ years of experience in Lifecycle/CRM for consumer subscription, healthcare, or fintech
• Expertise in Braze, including canvases, segmentation, and deliverability
• Experience with rigorous experimentation and analytical tools such as Amplitude or SQL
• Familiarity with regulated environments and compliance standards
• Proactive and outcome-oriented mindset with strong collaboration skills across functions