Senior Lifecycle Marketing Manager

Job Summary

Driving the strategy and performance of member engagement, the full-time remote Senior Lifecycle Marketing Manager will lead initiatives focused on customer lifetime value, subscription frequency, and retention through personalized and omnichannel marketing efforts.

Key responsibilities

• Own and evolve the loyalty and CRM strategy, including the subscription lifecycle vision and long-term roadmap
• Oversee the design and execution of automated lifecycle journeys across engagement platforms, ensuring seamless omnichannel campaign orchestration
• Establish and monitor KPIs focused on churn reduction and member health, leading advanced experimentation strategies for performance optimization

Required qualifications

• 6-8+ years of experience in CRM, loyalty, or lifecycle marketing, preferably in a DTC or subscription environment
• Proven expertise in marketing automation platforms, specifically Iterable, and audience segmentation
• Strong understanding of customer data architecture and martech ecosystems
• Demonstrated success in leading testing and optimization programs at scale
• Exceptional communication skills with the ability to influence stakeholders across cross-functional teams