Senior Lifecycle Marketing Manager

Job Summary

Driving growth through innovative marketing strategies, the full-time Senior Lifecycle Marketing Manager will develop and execute lifecycle marketing initiatives for software buyers and vendors in a remote environment.

Key responsibilities:

• Develop and implement comprehensive lifecycle marketing strategies to enhance engagement, retention, and advocacy
• Analyze user behavior and campaign performance to identify opportunities for improvements and increased customer lifetime value
• Collaborate with cross-functional teams to ensure consistent messaging and seamless customer experiences

Required qualifications:

• Bachelor's degree in Marketing, Business, or a related field preferred
• 5+ years of experience in lifecycle, retention, or CRM marketing, ideally within a SaaS or B2B environment
• Proven experience in designing and executing successful email marketing and lifecycle programs
• Expertise in marketing automation platforms such as Eloqua, HubSpot, or Salesforce Marketing Cloud
• Strong analytical skills with experience in A/B testing and translating data into actionable insights