Senior Lifecycle Marketing Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Lifecycle Marketing Account Manager, responsible for leading strategy and execution of lifecycle marketing programs across various industries while managing client relationships and driving retention and revenue growth.

Key responsibilities

• Own multiple client relationships, driving strategy and managing expectations within large enterprise organizations
• Develop sophisticated lifecycle marketing strategies that encompass the full customer journey, integrating creative, messaging, and channel tactics
• Lead communications planning across various channels, including email, SMS, push, and in-app messaging, while optimizing subscription and loyalty program touchpoints

Required qualifications

• Bachelor's degree
• 6+ years of lifecycle marketing experience with a proven track record in managing complex, multi-channel programs
• Hands-on experience with Salesforce Marketing Cloud and at least one additional ESP, preferably Klaviyo
• Demonstrated experience in crafting and implementing push and in-app messaging strategies for app brands
• Strong understanding of the full growth funnel and how lifecycle marketing supports overall business objectives