Senior Lifecycle Marketing Manager

Job Summary

Owning and executing the lifecycle marketing program across email, push notifications, and in-app messaging, the full-time Senior Lifecycle Marketing Manager will drive user engagement and retention strategies while working remotely and collaborating with cross-functional teams.

Key Responsibilities

• Manage the end-to-end lifecycle strategy to enhance user onboarding, subscription conversion, and retention
• Utilize data analytics to inform audience segmentation and optimize engagement through A/B testing and personalized content
• Collaborate with technical and creative teams to ensure seamless execution of lifecycle campaigns and alignment with brand standards

Required Qualifications

• 7+ years of hands-on experience in lifecycle marketing or customer retention within a D2C or subscription context
• Proven ability to operate independently and influence cross-functional stakeholders
• Deep expertise with Iterable or a comparable enterprise marketing automation platform
• Exceptional analytical skills to derive actionable insights from complex datasets
• AI-first orientation with experience in evaluating and implementing AI tools for marketing efficiency