Senior Lifecycle Marketing Manager

Job Summary

To transform the MSP customer base into a durable growth engine, the full-time remote Senior Lifecycle Marketing Manager will design, execute, and optimize programs that drive product adoption, reduce churn, and enhance multi-product expansion.

Key responsibilities

• Define and operationalize customer lifecycle stages with clear criteria and develop segment-specific journeys
• Collaborate with Sales and Customer Success to create scalable programs that drive expansion and net revenue retention
• Develop customer-facing assets and messaging frameworks to reinforce value and reduce churn

Required qualifications

• 8+ years of experience in lifecycle, retention, customer, or product marketing, preferably in SaaS
• Proven track record of driving adoption and retention through data-driven programs
• Ability to translate product and usage data into actionable lifecycle insights