Senior Lifecycle Marketing Manager

Job Summary

To engage, retain, and grow the customer base, the full-time Senior Lifecycle Marketing Manager will develop and execute a comprehensive lifecycle marketing strategy, managing customer communications across email, SMS, and in-app messaging in a remote work environment.

Key responsibilities

• Develop and execute the end-to-end lifecycle marketing strategy, including onboarding, engagement, retention, and win-back programs
• Manage and optimize automated marketing workflows and triggered campaigns across multiple channels
• Lead A/B testing and optimization efforts to improve key metrics such as open rates, click-through rates, and conversion rates

Required qualifications

• 6+ years of experience in lifecycle marketing, CRM, or email marketing
• Proven track record of driving customer engagement and retention through data-driven marketing strategies
• Experience with marketing automation platforms (e.g., Braze, HubSpot, or Salesforce Marketing Cloud)
• Strong analytical skills and the ability to interpret data to make informed decisions
• Excellent communication and project management skills