Senior Lifecycle Marketing Manager

Job Summary

Experienced marketers will find a full-time salaried Senior Lifecycle Marketing Manager opportunity focused on developing and enhancing lifecycle marketing programs across acquisition, activation, and expansion, while working remotely and collaborating with cross-functional teams.

Key responsibilities

• Develop and improve lifecycle and email marketing programs aligned with customer lifecycle stages and growth priorities
• Define and execute segmentation strategies based on various data points to optimize campaign performance
• Analyze funnel and campaign data to identify bottlenecks and recommend data-backed growth initiatives

Required qualifications

• Experience in lifecycle, CRM, email, or growth marketing programs, preferably in a B2B SaaS or technology environment
• Strong knowledge of lifecycle marketing strategy, segmentation, and campaign automation
• Practical experience with CRM and marketing automation platforms such as HubSpot or Marketo
• Ability to analyze campaign data to make informed, data-backed recommendations
• Strong cross-functional communication skills to translate insights into actionable strategies