Senior Lifecycle Marketing Manager

Job Summary

Experienced marketers will find a full-time salaried opportunity as a Senior Lifecycle Marketing Manager, responsible for owning the growth of the subscriber base through lifecycle strategy, retention initiatives, and cross-functional collaboration, while working remotely.

Key responsibilities

• Own and evolve the complete subscriber lifecycle from lead nurture to reactivation, ensuring measurable objectives at each stage
• Develop initiatives to improve subscriber retention and reduce churn through personalized messaging and automated interventions
• Deliver personalized lifecycle experiences utilizing behavioral data and maintain an always-on testing roadmap for continuous optimization

Required qualifications

• 8+ years of experience in lifecycle marketing or CRM for subscription or recurring-revenue businesses
• Deep understanding of subscription economics, retention strategy, and cohort analysis
• Hands-on experience with CRM or ESP platforms, including vendor management and budgeting
• Strong analytical skills with proficiency in SQL and data visualization tools
• Demonstrated ability to lead cross-functional experimentation and influence teams without formal authority